Media Music Magazine Research: The Magazine Industry

The magazine market - Basic Facts

• In the UK there are 3000 different "consumer Magazines"
• ...But most of the main magazines titles are owned and published by a relatively small number of companies.

Magazines as a Business

• Magazines exist to make money for their owners.
• Magazines make most f their money through selling advertising space - "Selling eyeballs to advertisers"
• Advertisers like magazines because they enable them to reach very specific "Niche" audiences.

Magazine Circulation

• Magazine publishers keep a close eye on their circulation figures - ie. how many magazines they sell each week/month.
• Circulation figures are gathered by the audit bureau of circulation (ABC)

Music Magazine Publishers

• I.P.C
• Bauer
• Future Publishing

Music Magazines published by I.P.C

• NME
• Uncut

Music Magazines published by Bauer

• Kerrang
• Mojo
• Q

Music Magazines published by Future Publishing

• Classic Rock
• Class Rock prog
• Computer Music
• Future Music
• Guitar Aficiando (US)
• Guitar Legends (US)
• Guitar Techniques
• Guitar World (US)
• Guitarist
• Guitarist (Australia)
• Metal Hammer
• Revolver
• Rhythm
• Total Guitar