· A stand out quote – In bigger text
· Coherent colour scheme – usually with black main text
· Usually the main image – bigger than others
· Usually one or more smaller image
· Main text is laid out in columns
· Layout style matches the audience
· Article needs a big title
· Drop capitals used at start of articles
· At end – Further information may be added – e.g. Release dates
· Musicians photographed in serious poses
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